> Branding, Website

movo® | Physiotherapy Health Center

> Challenge

"As an experienced physiotherapist and manual therapist, I have set myself the determined goal of raising physiotherapy to a level where healing is an experience, and returning patients almost look forward to the next treatment, thereby bringing health maintenance and its importance closer to people." - Szilvia Szalczer - Physiotherapist, manual therapist, founder

In the case of movo®, Blank's task started from the ground up, since even before any kind of visual identity was created, we had already been able to participate in the naming process.

Among the many name ideas, we cast a joint vote in favor of movo®, because it is easy to remember, refers to movement - with a slight modification of the English word move -, yet radiates a pleasant immediacy.

> Outcome

When designing the logo, we tried to "distill" the values represented by movo®, the mood we wanted to convey, and the thinking behind the business, until we finally got a clean, simple visual essence.

The three lines approach the values in two ways; on the one hand, it illustrates the moment of movement, like the waves created by a raindrop falling into a water mirror. On the other hand, it is meant to refer to the threefold structure of the human body: skin, muscles, and bones, as it is a physiotherapy health center.

When choosing the colors, we decided with the movo® team to define the color world based on the basic colours, brown and green, combining warmth, an intimate atmosphere, and a fresh, close-to-nature feeling. During the identity design, we were able to design a lot of elements, all of which serve to build the movo® brand.

We also undertook the graphic design and implementation of the web page, which is essential for an online presence. In addition to this, we created standard branding elements, such as business cards, stationery and an unique icon set, and finally, the street-front window covering of the Margit körút clinic of the health center.