> Branding for a social media marketer client
MK Barbara branding
> Challenge
Barbi and we started working together on her brand in 2021 as old acquaintances. Barbi works as a social media marketer, and she wanted to create a brand that would perfectly reflects the quality, atmosphere and professionalism that she represents. She came to our first meeting with a lot of input and a very well put together mood board.
She collected a couple of color combinations, images she adored, and expressed her desire that she would like the logo of her brand to be a lotus symbol.
In terms of symbol, we not only designed a lotus, but also added additional meaning: the 'message' symbol appears in the petals - referring to social media - and the center of the target board, referring to the targeted marketing strategy.
> Outcome
Regarding the branding process, let us quote Barbara's kind words:
"I chose Blank Design after an old acquaintance, but obviously a good acquaintance is not enough of a reason to choose someone for a commercially significant project. I had followed their work before and I was convinced that I would really get something extra from them. Well, I don't want to shoot the spoiler the final result, but they actually exceeded my expectations. From the beginning, their attitude was very sympathetic. I had a few ideas, but they were absolutely not mature yet, I really needed the innovative and creative thinking of Andris and Polly.
When I saw the design ideas for my brand, I had a total wow experience - how did a lotus flower become my logo, endowed with a message, notification and hint meaning that fits my field? So that they brought something completely new to my basically simple idea. Let's not even talk about the colors, I love them. After I gave the directions, they were very flexible, since in the end I got two directions, because I couldn't decide which one was really me, but I think both the orange and the green. Once this, once that. And the font rounds it off nicely.
Long story short... I recommend it! I wholeheartedly recommend them if you want a really trendy identity design for your brand with a real meaning, even if you have a thousand ideas and even if you are stucked. They are characterized by demandingness, precision, creativity, innovation, proactive and flexible attitude. Thank you again, Polly & Andris!”
Dear Barbara! We also wish you much success and many more projects together!
