> Re-Branding, Social Media
KÉRA - Carpathian Basin Value Saver Foundation
> Challenge
We created the renewed identity of the Carpathian Basin Value Saver Foundation, which was created from a combination of traditional folk motives with a modern presentation that fits in with today's trends.
The goal was to design a logo and related brand elements that reflect the thinking and mission of KÉRA. Continuous renewal, building from the historical-cultural legacy, and steady growth defined the basics of ideation and visual appearance planning.
> Outcome
The starting points of the creative process were traditional Hungarian architectural and folk art motives, natural values, and individual elements of Hungarian folklore.
In addition to emphasizing the importance of traditions, it was an important expectation to create a visual world that was youthful and compatible with today's trends.
Client:
Kárpát-medencei Értékmentő Alapítvány
Category:
Re-branding, Social Media
Behance:
Rebranding & Identity design for KÉRA
