> Branding, Social media template
II. Budavári Polish-Hungarian Friendship Day
> Challenge
On behalf of the Budavári Polish Local Government, we were asked to design the image of the II. Budavári Polish-Hungarian Friendship Day event in 2021.
Our mission was to design a visual identity, including some branding elements (logo, primary and secondary colours, font design), social media templates (for 3 types of aspect ratio), as well as printing materials (molino, flyer, wrist band etc.) supporting the event.
> Outcome
We used the oak leaf symbol to create the logo design, which was often quoted by the polish writer and politician Stanisław Worcell. He compared the Polish and Hungarian nations to two oak trees that grow close to each other and evolve inseparably together. In color, we tried to make the yellowish-orange logo pop out of the soft silhouette of the bluish Buda castle in the background. The brand is fresh and cool in form, but the subtle style of the ’paper cut’ and the pastel color scheme perfectly balances the atmosphere of the graphics.
