> Rebranding and Social media
Hungarian Pro Clubs League
> Challenge
The Hungarian Pro Clubs League is Hungary's most prestigious eSport community. Since 2016, they have become market leaders in this segment and continue to grow rapidly with their 5K+ community. From the beginning, they have worked hard to be the best in organizing eSport events, broadcasts, and even live programs.
Throughout the years of growing and maintaining this community, they have developed into a great brand, but their visual identity hasn't kept up with their growth. That's why they reached out to us for a professional rebranding process.
And that's where this story begins. Who knows how long we will walk together...
We did:
Logo | Typography system | Color system | Custom, multipurpose graphic design elements | Visual Identity Guidelines | Design System | Social media templates | Custom animations | Broadcast elements
> Outcome
As the design agency behind the new brand identity for the Hungarian Pro Clubs League, we are thrilled to be a part of this exciting rebranding process. The League is Hungary's most prestigious eSport community, and we wanted to create a visual identity that reflects the values of team sports and competition. Our goal was to create a clean, bold, and strong brand that would be consistently applied across all communications and materials.
We have designed a comprehensive Design System that includes social media communication assets, as well as animated and still graphics for broadcasting live 11v11 matches. Our goal was to create a consistent, simple, and brave aesthetic that is expressive and visually striking. We are excited to see our new brand come to life and to see it in action as the League continues to grow and thrive.
Client:
Category:
Rebranding, Visual Identity, Design System, Animation, Social media communication
Behance:
2022
001
logo
We believe that a thoughtfully designed logo with meaning behind it can trigger emotions and thoughts in people's unconscious minds, making logo design a true art form.
There are multiple layers of association and symbolism in our design:
The logo resembles a stylized aerial view of a football stadium.
The shape of the emblem represents a TV screen, emphasizing the importance of broadcast and videogames in the League.
The third layer of the logo is the symbol of victory: a trophy.
Together, these elements represent the core values and mission of the Hungarian Pro Clubs League.
002
scalability
HPCL's logo was designed to fit all possible arrangements and types of use.
At Blank Design, we always create logos in multiple variants, from the most complex to the simplest.
This ensures that the logo maintains its integrity and represents all the necessary information at any scale.
003
brand assets
We believe that all brand assets must be designed with care and attention in order to provide the best possible experience for people interacting with your company.
All of the platforms maintained by the company should reflect high quality and consistency.
This is how we ensure that Hungarian Pro Clubs League’s brand is consistently presented and easily recognizable to their customers and partners.
004
logo animation
At Blank Design, we have created a powerful short animation that combines HPCL's logo and motto.
This animation can be used in a variety of ways to promote the Hungarian Pro Clubs League and its core values.
Whether used on social media, in broadcasts, or on the League's website, this animation is sure to capture the attention of fans and supporters.
005
HPCL badges
We have created distinctive badges for the Hungarian Pro Clubs League's "Team of the Season," "Team of the Month," and "Team of the Week" awards.
These badges are displayed on a variety of graphics to showcase the top teams' performances in each tournament.
Our designs incorporate elements of the League's new visual identity and some additional elements like laurel leaves, string of stars.
These badges not only recognize the achievements of the best teams, but they also add a touch of visual excitement to the League's communications and materials.
006
Broadcast / Streaming assets
As the Hungarian Pro Clubs League broadcasts 11 v 11 matches on a weekly basis, they needed to redesign their video elements.
We created intro, break, and outro videos, as well as in-game bars and cutting scenes, to provide a high-quality streaming experience.
007
Design System - Social Media
Design System-based Social Media communication is a strategic approach to managing the visual design of HPCL's social media content.
By creating a set of templates for various types of posts, such as announcements, fixtures, results, and matchday covers, we were able to ensure a consistent visual language across all of HPCL's social media channels.
We also designed a range of elements for their broadcasts, including intro and outro video backgrounds and lineups.
By basing these templates on a Design System, we were able to make them easy to use and adaptable to changing needs. This allowed us to quickly update multiple assets at once, ensuring that all of HPCL's social media content is always up-to-date and consistent.
008
Special thanks
We would like to extend our heartfelt thanks for trusting us with HPCL’s rebranding project.
It has been an absolute pleasure to work with you and help bring your vision to life.
We would also like to give special thanks to Gábor Zöldhegyi, József Juhász, and Máté Varholik for their guidance and support throughout the process and being a great client!
In closing, we would like to say that working on this project has been a real "game-changer" for us, and we hope that the new branding will help take your league to the "next level"!
Visit: Hungarian Pro Clubs League
