> Branding and application UX-UI design
GITA application
> Challenge
GITA App was the first application of Ghibli Ltd. that provided both transporters and office workers with significant amount of help in many regards, such as document handling, up- & downloads, organizing and of course real time monitoring.
We at Blank Design had the opportunity to design its visual identity as well as the mobile and TV view interfaces for the application.
We did:
Logo | Typography system | Color system | Custom, multipurpose graphic design elements | Visual Identity Guidelines | icon set for application | software UX-UI | animated demos
> Outcome
The GITA visual identity builds mainly on simplicity, primitive and visually strong geometrical forms.
The typographic system is based on good legibility, while the color palette used strengthens the bold and straightforward voice and tone of the brand.
The overall feeling we wanted to represent with the GITA visual identity is an honest, fresh and transparent attitude dressed in a slightly techy yet simple outfit.
In order to make a visually appealing but highly functional UI for the mobile application we needed to implement the formerly defined identity to the specific screens. We designed all the different assets from icons, through buttons, heading and footer sections, loading and confirmation screens and so on. We defined all the active, inactive, hover, clicked and error states of the clickable content, and created a separate screens guideline for the team developing the app.
001
synopsis
GITA App was the first application of Ghibli Ltd. that provided both transporters and office workers with significant amount of help in many regards, such as document handling, up- & downloads, organizing and of course real time monitoring.
We at Blank Design had the opportunity to design its visual identity as well as the mobile and TV view interfaces for the application.
002
the identity
The GITA visual identity builds mainly on simplicity, primitive and visually strong geometrical forms.
The typographic system is based on good legibility, while the color palette used strengthens the bold and straightforward voice and tone of the brand.
The overall feeling we wanted to represent with the GITA visual identity is an honest, fresh and transparent attitude dressed in a slightly techy yet simple outfit.
003
the app
In order to make a visually appealing but highly functional UI for the mobile application we needed to implement the formerly defined identity to the specific screens. We designed all the different assets from icons, through buttons, heading and footer sections, loading and confirmation screens and so on. We defined all the active, inactive, hover, clicked and error states of the clickable content, and created a separate screens guideline for the team developing the app.
004
demo
We created several demos for the application. These are mainly intros, showing the general functions and the look & feel of the app.
