Birds of Paradise Yoga studio

> Challenge

„At Birds of Paradise we believe in diversity, that everyone can try and fall in love with yoga.”

Birds of Paradise is a yoga studio located in Budapest, for which we were asked to design their identity. The name ‘birds of paradise’ refers both to the bird of paradise plant and to the so it called yoga pose.

> Outcome

Our client’s initial vision was to combine these two visual elements, for which we presented 4 different types of digital logo concepts, from which the current brand representing logo was formed within 3 iteration circles. In terms of colours, we selected a colour scale like the flower during consultations, and we presented the logo in several layouts, since the studios logo is displayed on multiple surfaces.

We also created additional graphic designs; this is how the advertisement on the side of tram 61 in Budapest was born.

Client:

Birds of Paradise jóga stúdió

Category:

Branding, Print graphic design

2021